Exploring the corporate image formation process
نویسندگان
چکیده
منابع مشابه
A Mew Approach to the Corporate Image Management Process
Literature abounds on the subjects of corporate identity and corporate image. Much of this literature has been written at a fairly superficial level by executives of design and marketing communications consultancies (Anspach 1983, Chajet 1984, Couretas 1984, Diefenbach 1986, French 1981, Hamilton 1983, Yarnell 1986). On the other hand, marketing journals and texts mention image regularly, but d...
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ژورنال
عنوان ژورنال: Qualitative Market Research: An International Journal
سال: 2015
ISSN: 1352-2752
DOI: 10.1108/qmr-05-2014-0046